Editorial Design
Studio Standard
Issue One
Overview
A self-initiated seasonal print magazine on fashion, art, design, and technology, taken from concept to bound print: editorial direction, layout, curation, and production.
Deliverables
Process
Two Registers
Built the system around two poles, Pure and Expressive, using their contrast to pace the issue.
Typography as Tool
Chose four faces for tonal purpose, not variety: Creato Display, Switzer, Cooper Hewitt, and Sentient.
Curation & Production
Sequenced thirteen contributors to the theme, then proofed and hand-bound the issue at SCCA.
Background
Problem
The system had to flex inside while staying coherent outside. An editorial identity has to make calls a grid can't: what to cover, how to frame it, which stories get room and which get to experiment. Studio Standard needed a language that could carry a long critical essay and a short provocative piece in the same issue without either feeling out of place.
Solution
A two-register system that uses both poles instead of picking one. Pure is monochrome and typographic, and it runs the long features where the writing leads. Expressive is color-forward and image-heavy, and it runs the short pieces where the page can take risks. The split is how editorial designers handle pacing, with the visual temperature rising and falling against the content.
Research & Audience
It's aimed at readers who treat culture as something to analyze, not just consume. Not casual browsers, but people who read for the thinking behind the work and the links between fashion, art, design, and technology that single-subject magazines tend to miss. They expect a point of view, not just a look.
Issue One's theme, "The Curated Self," set the tone early: identity as a construction project, read through body-as-typography, AI companionship, colonial portraiture, and the cowboy as camp.
Project Details
Client: Self-initiated. Editorial Design class project
Tools: Adobe InDesign, Illustrator, Photoshop
Skills: Editorial design, creative direction, content curation, typography, print production, project management
Role: Creative direction, all layout, content curation, contributor coordination, print production
Typefaces: Creato Display, Switzer, Cooper Hewitt, Sentient
Print: Printed and bound at SCCA Seattle on the Canon ImagePress C710
Contributors: 13 across writing, photography, and editorial
Designed as a real magazine, not a class deliverable, and that difference showed up in every decision.